Wednesday, September 25, 2013
NEW YORK CITY — The International Living Future Institute announced today at the Clinton Global Initiative 2013 Annual Meeting the public launch of JUST, an innovative social justice label and transparency platform for organizations.
The JUST program is an extension of the Institute’s strong commitment to human rights, a priority reflected in its mission to lead the transformation toward a world that is socially just, culturally rich and ecologically restorative. JUST also builds on several of the Institute’s initiatives, including Declare™, a similarly intentioned building product ingredients label and transparency program.
The Institute created JUST so consumers finally can clue into how organizations treat their workers and give back to their community, much like how they read nutrition labels to see what’s in the food they eat.
“We believe JUST will mark a new era of corporate transparency and invite organizations everywhere to evaluate themselves through its social justice and equity lens,” says Jason F. McLennan, the Institute’s CEO. “By providing a platform for transparency in workplace practices, JUST will bring us together as a community to positively embrace social equity issues and revolutionize global consumer practices.”
The voluntary JUST program is open to all types and sizes of organizations willing to self-report how they stack up to JUST’s 22 specific social and equity indicators identified within the six categories of diversity, equity, safety, worker benefit, local benefit and stewardship.
Six organizations have been involved in the pre-pilot roll out including the Bullitt Foundation, Integral Group, and One PacificCoast Bank.
“As part of the Beneficial Banking sector -- devoted to the triple bottom line of social justice, environmental wellbeing and financial sustainability -- One PacificCoast Bank supports certifications and labels that help beneficially shift corporate practices and outcomes. JUST has the potential to transform the way the banking industry makes lending and investment decisions by highlighting key aspects of business that often are overlooked by the market,” says Kat Taylor, the CEO of One PacificCoast Bank. “JUST provides a unique and powerful tool for evaluating companies and organizations along the dimension of social equity which in our view is a critical component of sustainability.”