Crossville Retro Active 2.0

Crossville Retro Active 2.0

Petal Certified

Crossville Retro Active 2.0

As the first tile manufacturer in Tennessee (est. 1986), Crossville is the leading American manufacturer of beautiful, sustainable solutions that advance the frontiers of tile design.

From introducing the nation’s first large-format porcelain tiles, to becoming the first and only net consumer of tile waste materials (meaning we recycle even more than we produce), to developing cutting-edge performance innovations that turn mere surfaces into “breathing” living environments—we are committed to pioneering products and practices that change the way the world views tile.

Crossville’s Retro Active 2.0 is a line before its time. When you look for tile that was designed to anticipate your needs, the diverse sizing of Retro Active 2.0 gives you options you’re sure to love. Design should reach in all directions to exceed expectations. We developed Retro Active 2.0 to include the best-selling colors and in demand sizes with a bold new finish option. 13 colors reflect a warm and cool neutral palette with exciting bright tones to enliven the mix, including super white and black. Design with 8 sizes in polished and unpolished finishes and our complementary linear texture pattern pieces while gaining the benefits of thru-body tile. Retro Active 2.0 pattern tiles, also in 13 colors, work in tandem or on their own to give dimension in a perfectly parallel presentation for a look of wainscoting, embellishment, or unique touch of texture. RetroActive 2.0—an evolution that is so remarkably versatile, fresh yet classic, you’ll wonder where this tile has been all your life. Ideal for any indoor application and exterior covered walls. See Crossville’s color coordinating patterns on the Retro Active Patterns page.

Crossville’s Retro Active 2.0 was designed by Michelle Lamb, co-founder and chairwoman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petsmart. Ms. Lamb was also a founding member of the Sustainable Furniture Council, and she has served on the board of directors of WithIt and Color Marketing Group.

Michelle explains that the design of Retro Active 2.0 was intended to connect people to the colors of the world. From the warmth of Gulf waters and the chill of the Antarctic landmass to lush deciduous forests and raw minerals found in the earth, inspiration for Crossville’s newest Retro Active colors was drawn directly from nature. That is why these hues feel so comfortable and familiar. Bringing them into decorating palettes forges an instant connection with the natural world, and plays an important role in bringing the outdoors inside.

01. Responsible Place and Habitat Impacts

Crossville, Inc. manufacturers RetroActive 2.0 in Crossville, Tennessee, located in Cumberland County, Tennessee. The ecoregion is described as Appalachian Mixed Mesophytic Forests and the biome as Temperate Broadleaf and Mixed Forests.

The extraordinary forests of southeastern North America represent relicts of ancient mesic forests that once covered much of the temperate regions of the Northern Hemisphere. Today, examples of these forests can only be found in the southeast region of North America and in eastern and central China. The Appalachian Mixed Mesophytic Forests ecoregion encompasses the moist broadleaf forests that cover the plateaus and rolling hills west of the Appalachian Mountains. It extends southward into northwest Alabama and east central Tennessee. Moving north, the region includes eastern Kentucky, western North Carolina, most of West Virginia, southeastern Ohio and southwestern Pennsylvania. Mixed mesophytic forests acted as a mesic refuge during drier glacial epochs for a wide range of taxa. The long evolutionary history of the region and wide range of topographic and edaphic conditions have contributed to the development of the rich biota and abundance of endemic species, particularly in freshwater communities.

Based on this description of the ecosystem, there is no perceived affect that our manufacturing operation has on this ecosystem.

Habitat Exchange

This habitat-rich 3,000 acres of land—which contains portions of Lost and Champion Coves adjacent to the University of the South (Sewanee) and extends to the boundary of privately held land at the bottom of Lost Cove—is now owned and managed by Sewanee for use as an outdoor academic laboratory and for recreation.

This land is significant for its conservation values and history. This was a rare opportunity to link large protected tracts including the 8,000 acre Franklin State Forest, two state natural areas, buggy top cave and a natural bridge, creating and conserving large-scale wildlife corridors. The project, originated by the land trust to acquire and protect the property, culminated in the successful lost cove campaign, a community fund-raising effort that generated $4.3 million for the purchase.

03. Net Positive Water Imperative

Crossville’s manufacturing processes are configured so that water is not used as a throughput; rather, it can be used, purified, and then used again cyclically—just as nature intended. 100% of Crossville’s manufacturing water needs are supplied by capturing manufacturing water in our closed loop water systems and by recycling industrial water.

Crossville has three programs dedicated for minimizing water waste:

  1. The use of low flow/high pressure cleaners, which minimizes the amount of water needed for cleaning equipment and floors.
  2. The installation of a water processing system in which clay solids are removed and used as body material in tile. Additionally, the filtered water is saved and used in body slip manufacturing.
  3. Crossville’s Zero Process Waste Water Discharge process returns used water to the process stream after a cleaning treatment in our onsite treatment plant.

Crossville uses a closed loop recycling system to collect solids and water from the manufacturing process. The start of the Crossville manufacturing process begins with a blending of solids and water. Throughout each stage of the manufacturing process, there is expelled waste and water than can be captured, separated, and reused. Crossville defines this process as its EcoCycle Waste Process. As a result of the EcoCycle Waste System, Crossville reuses more water than it purchases on an annual basis.

Water consumption unit per measure: 0.229
On-site water annual use: 48,156,260 gallons
LCA unit of measure: square meter
Life cycle assessment results for water: 0.0841 kg

Water Hotspots:

  1. Manufacturing Electricity
  2. Corrugated Cardboard
  3. Feldspar
  4. Landfilling of Tiles
  5. Mortar

At Crossville, our culture is and has always been based on one simple business ethic; “do the right thing”. We can think of no better way to do the right thing than to take proven environmental principals and unite them with Crossville’s manufacturing processes, to create truly sustainable products that are both economically practical and environmentally favorable. Crossville, Inc., is one of the largest employers in Cumberland County, Tennessee. As such, we take pride in being able to provide a workplace that puts people first. Our employees are our most important asset, and many of our employees have been with us for all 30 years of operations. We are proud to provide jobs full of opportunities, corporate and community responsibility, and provide employees an engaging place of employment for all of our employees.

05. Transparent Material Health Imperative

Crossville, Inc. commissioned this Material Health Assessment as part of its pursuit of the Living Product study. This Material Health Assessments was conducted in accordance with the Living Product Challenge Standard Version 1.1 and the Living Product Challenge 1.1 Transparent Material Health Guide. Primary data were provided by Crossville, Inc. and Crossville, Inc. Suppliers.

WAP Sustainability Consulting was contracted to conduct the Material Health Assessment and complete this Material Health Assessment report. Primary data was collected, and quality assured through efforts of both WAP Sustainability and Crossville, Inc.

The Material Health Assessment was commenced in January 2018 for the RetroActive 2.0 Solid and Patterned Product. A draft was submitted for review in March 2018. The final approval of the document occurred in April 2018.

06. Human Thriving Imperative

From its beginnings 30 years ago, Crossville, Inc., a United States owned and operated tile manufacturer, has maintained a sustainable mindset as a socially conscious method of doing business. Crossville has always considered the diligent pursuit of stringent environmental goals for internal air quality, outside air emissions, and wastewater discharge as basic and fundamental. Environmental stewardship extends throughout the company, our employees, their working environment, our community, and the innovative porcelain tile products that continue to make it all possible.

At Crossville, our culture is and has always been based on one simple business ethic; “do the right thing”. We can think of no better way to do the right thing than to take proven environmental and socially responsible principals and unite them with Crossville’s manufacturing processes, to create truly sustainable products that are both economically practical, socially inviting and environmentally favorable.

Our family values in practice mean that we are committed to providing manufacturing facilities that provide excellent working conditions that promote positive health and productivity of our workers and the greater Crossville community.

And we take our role in the Crossville community to heart. Crossville, Inc., is one of the largest employers in Cumberland County, Tennessee. As such, we take pride in being able to provide a workplace that puts people first. Our employees are our most important asset, and many of our employees have been with us for all 30 years of operations. We are proud to provide jobs full of opportunities, corporate and community responsibility, and provide employees an engaging place of employment for all of our employees.

One way we create a great workplace is with the design of the interiors of our facilities. When you arrive at a Crossville facility, you will notice the focus on interior aesthetics. We want facilities to be bright facility, clean, and fresh. We take great pride in the look of our facility as a warm and inviting place for our employees. We provide access to daylight, doors that open to outside with outdoor seating and break facilities and ergonomically designed work stations. Our facilities also take into consideration indoor air quality, having air exchange systems that flush the air inside our facilities on a regular frequency (depending on temperatures and humidity).

External to the facilities, you will see natural landscapes and spaces for employees to interact outdoors. We have picnic tables, and seating areas, walking paths and lush landscaping.

While we believe we provide a great work environment for our employees, we also track our employees perceptions of our company via a Survey of our employees to collect feedback on our overall environmental, social and governance performance. This feedback is collected via an annual process, but we also track other employment feedback via reviews, exit interviews, and other employment based sustainability performance indicators.

The production of tile can be traced back to 24,000 B.C. and is recognized as one of the most ancient industries on the planet. The combination of naturally occurring materials like clay, feldspar, and silica combined with heat has proven to be a useful product that has withstood the test of time. While our technologies, techniques, and designs have improved through time, the concept of making tile is the same. We design tiles made of naturally occurring earth materials, fused together with heat. When the tiles have reached the end of their useful life, their design allows the materials to be reused through a basic grinding and recovery process. The result is a product with an infinitely circular lifecycle.

07. Red List Imperative

Crossville’s Health Product Declaration (HPD) and Red List Free Declare label provide standardized formats for reporting product ingredients and associated health information. The Declare label and HPD objectively provide the critical information needed to support accurate supply chain disclosure and informed decisions by building designers, specifiers, owners, and users.

At the core of our products disclosures are eight key suppliers that share our passion for the environment, good design, and minimal impacts. Representing the states of Tennessee, Georgia, and North Carolina, these suppliers, which are located within 200 miles of Crossville, represent 85% to 95% of all raw materials depending on US manufactured product style.

08. Living Economy Sourcing Imperative

Final percentage of total budget sourced from radius:

Distance Percentage
1000 km radius 100%

09. Responsible Industry Imperative

All packaging for RetroActive 2.0 is SFI Certified through Georgia Pacific. FSC Packaging was not available from any of our packaging suppliers.

Exception used: I09-b: Due Diligence

11. Net Positive Waste Imperative

Crossville’s original mission was to reuse every pound of ceramic raw material into fired tile that was sold. This included solids from wastewater, unfired powder and scrap, and fired scrap. While this is an ambitious goal, Crossville’s progress to date signifies that Crossville has become a net consumer of waste, meaning we recycle more waste into new product than is sent to the landfill.

In 2011, Crossville became the first manufacturer to achieve certification of its tile waste recycling programs through Scientific Certification Systems (SCS), an independent, third-party leader in verifying sustainability claims. Crossville has developed two primary means of recycling tile manufacturing waste that would otherwise be sent to local landfills: its EcoCycle Fired Waste Process™ and its EcoCycle Filtrate Waste Process™.

The collection of fired tile scrap and filtrate waste from our own production process, specifically for crushing, grinding, and reuse, was established in 2002 and expanded in 2005. Before this time, waste material was being sent to the landfill. Material sent to the landfill is expensive because it costs money to send to the landfill, results in wasted raw materials, and does not contribute to sales.

The entire process starts with the collection of unusable fired tiles at Plants 1, 2, and 4, which are discarded and placed in surge bins in the areas where they are collected. This “hard scrap” is collected from three areas of the operations: broken and chipped edge tile (a large portion of the fired scrap), large tiles broken during scoring into smaller tiles (a small portion of the fired scrap), and those damaged in the packaging department during preparation for shipping. Filtrate solids are collected from water discharge, dried, and reintroduced as reclaimed raw materials.

In 2017, Crossville reused 19,557,018 pounds of materials that included 71,411 pounds of post consumer material and over 17 million pounds of post industrial materials. Overall, the use of recovered materials represented nearly 16% of the weight of all Crossville produced products produced in 2017.

12. Product Fit to Use Imperative

Should any Crossville product installed in a residential setting fail due to a manufacturing defect, Crossville Inc. will replace the defective product pieces as it deems fit (installation not included). This Crossville Limited Lifetime
Warranty covers your purchase of Crossville Inc. products for as long as you own your home. This warranty is non-transferable.

In the event of latent defects caused by improper manufacture, the company will replace any defective units FOB plant (installation not included), provided the company is notified within one year of installation or within 18 months of shipment of product, whichever occurs first.

Regarding both Residential and Commercial Limited Warranties, specific installation details, structural design and environmental conditions are beyond the control of the company. Crossville cannot accept responsibility for the performance of its products where improper installation, design or environmental conditions exist.

13. Useful Life Disposal Imperative

As a company founded on the principles of environmentally friendly manufacturing, Crossville is proud to offer the industry’s first tile take back program. Our proprietary new recycling process will enable us to divert four million pounds of scrap tile from the landfill each year, allowing us to create beautiful recycled tile in the process.

Our innovative recycling process will also allow us to take back both unused sample tile and installed tile that is being removed for renovation. In order to ensure minimal environmental impact and maximum efficiency, we have put in place guidelines for the tile take back program. Should you have any questions, please contact Crossville’s Customer Service Department at 931.484.2110.

15. Responsible Co-Products Imperative

Crossville, Inc., and The Curran Group seek to demonstrate consistent responsibility across its entire operations. As such, we are not engaged in any of the following directly:

  • Making of weapons or armaments of any kind
  • Producing tobacco products, violent video games, or illicit drugs
  • Engage in fossil fuel extraction
  • Engage in nuclear energy production or nuclear weapons manufacturing
  • Engage in or facilitate payday lending gambling or the patenting of life
  • Charge interest rates significantly in excess of market peers for comparable offerings

18. Positive Handprinting Imperative

Crossville consumes significantly more waste than it generates through its multiple waste recovery programs. As such, Crossville’s facilities are considered Net Consumers of Waste and are Net Positive in the Waste Category. The fact that Crossville is currently Net Positive in the Waste Category means the company has generated a positive handprint in the waste category.

For every pound of waste generated, Crossville reused 42 pounds of recovered materials.

In 2011, Crossville became the first manufacturer to achieve certification of its tile waste recycling programs through Scientific Certification Systems (SCS), an independent, third-party leader in verifying sustainability claims. Crossville has developed two primary means of recycling tile manufacturing waste that would otherwise be sent to local landfills: its EcoCycle Fired Waste Process™ and its EcoCycle Filtrate Waste Process™.

The collection of fired tile scrap and filtrate waste from our own production process, specifically for crushing, grinding, and reuse, was established in 2002 and expanded in 2005. Before this time, waste material was being sent to the landfill. Material sent to the landfill is expensive because it costs money to send to the landfill, results in wasted raw materials, and does not contribute to sales.

The entire process starts with the collection of unusable fired tiles at Plants 1, 2, and 4, which are discarded and placed in surge bins in the areas where they are collected. This “hard scrap” is collected from three areas of the operations: broken and chipped edge tile (a large portion of the fired scrap), large tiles broken during scoring into smaller tiles (a small portion of the fired scrap), and those damaged in the packaging department during preparation for shipping. Filtrate solids are collected from water discharge, dried, and reintroduced as reclaimed raw materials.

In 2017, Crossville reused 19,557,018 pounds of materials that included 71,411 pounds of post consumer material and over 17 million pounds of post industrial materials. Overall, the use of recovered materials represented nearly 16% of the weight of all Crossville produced products produced in 2017.

19. Beauty + Spirit Imperative

Crossville’s RetroActive 2.0 was designed by Michelle Lamb, Michelle Lamb is co-founder and chairman of Minneapolis-based Marketing Directions, Inc. Established in 1987, Marketing Directions specializes in home furnishings color and trend forecasting, working extensively with clients to provide individual direction and color specification. A sampling of past and present clients includes Pier 1 Imports, ACCO, Hunter Douglas, Target Stores, Home Depot, Walmart, Gerber Baby Products, Tarkett, Hunter Fan, 3M, EK Success, Jo-Ann Stores and Petmate. Ms. Lamb was also a founding member of the Sustainable Furniture Council, and she has served on the board of directors of WithIt and Color Marketing Group.

Michelle explains that the design of RetroActive 2.0 was intended to connect people to the colors of the world. From the warmth of Gulf waters and the chill of the Antarctic landmass to lush deciduous forests and raw minerals found in the earth, inspiration for Crossville’s newest Retroactive colors was drawn directly from nature. That’s why these hues feel so comfortable and familiar. Bringing them into decorating palettes forges an instant connection with the natural world, and plays an important role in bringing the outdoors inside.

20. Inspiration + Education Imperative

LPC Page URL: https://crossvilleinc.com/sustainability/