Alaïa manages the Living Future Accreditation program, supports delivery of both live/in-person educational events and on-demand/online education, and develops new educational content. More broadly, she also works with our global community network.

Originally from southwest Florida, Alaïa graduated with a Bachelor’s degree in biology from Reed College. Her senior thesis analyzed the sustainability of the Columbia River Basin Chinook salmon fishery using Monterey Bay Aquarium Seafood Watch guidelines and concluded with recommendations for management. The thesis used this fishery system as an illustrative case study to examine the power of marketing certifications to drive consumer-fueled change in environmental policy—and on that note, Alaïa fully believes in the transformative impact of the Living Future Challenge programs and transparency labels to create communities that are socially just, culturally rich, and ecologically restorative.